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The new paradigm of flavor discovery
Some things are better done the "traditional" way - flavor discovery isn't one of them.
Faster go-to-market.
Cheaper cost.
Better taste.
Flavor should be your strength, not weakness.

The flavor industry is facing problems

Old tech that's past the expiration date
There are approximately 148.6 quindecillion, or 1.486 X 10^138, combinations to test for a new blueberry-like flavor molecule - yet flavor R&D still relies on human brains, hands, and tongues, just like we did centuries ago.

Price volatility through the roof
Raw Ingredients are getting too expensive: did you know raw cocoa bean price more than doubled between 2022 and 2024?

Healthy, Eco-Friendly, and Tasty
Consumers want their food and drinks to be good for their body, their wallet, and the environment, while still tasting good. This gave rise to alt-ingredients, but none of them taste anything like the real-deal.
We are at a critical juncture

While widely utilized in many industries, AI has not yet found a solid footing within the field of flavor R&D. It has helped with production, research, and optimization to a certain degree, but the impact or adoption in flavor development pales in comparison to areas such as robotics, healthcare, or software.
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