A Perfect Storm Is Brewing
Flavor industry is facing challenges from all angles, and current solutions just aren't cutting it. The pressure keeps mounting and it's only a matter of time before the waves come crashing down.
Raw ingredients
High price volatility
Cocoa bean price surged 136% between 2022 and 2024
Changing climate
Global warming is affecting the location, quality, and quantity of all raw ingredients, from coffee beans and banana to fish and livestock.
Alternative ingredients
Taste is unpalatable
Tastes nothing like the real ingredients despite millions of dollars being poured into research
Lengthy & inefficient R&D
Flavor R&D has remained the same for centuries - everything is still done manually relying on human hand, brain, and tongue.
Consumers
Rapidly shifting trends
Customers are demanding something different and new in increasingly shorter intervals.
Environmental & ethical impacts
Child labor is a growing problem with hazelnut farming in Turkey, while carbon footprint related to dairy products in North America is a growing concern.
Noah had an ark - this time, he's got a farm
The world needs flavors that are affordable and eco-friendly, and can be produced quickly to meet the ever-changing demands of the market. But most importantly, it has to taste just like, if not better than, the real thing. ​
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That's why we are dedicated to leveraging AI to transform the way flavors are discovered and experienced.
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Noah's Ark was the bedrock for all life in the post-deluge world.
Noah's Farm is the cradle for all flavors in the new modern world